Cursory: A brilliant graduate who lost her job because of pregnancy, now turns waste items into beautiful furniture for a living.
Jean-Marie Wellrich, a young lady who graduated from the Ghana Institute of Journalism with a B.A. in Journalism, has turned her creativity into a business venture for herself, named Econiture Ghana
The 2016 graduate who is now married with two children made the rather unconventional decision after she lost her job in 2018 simply because her employer was not enthused about her getting pregnant.
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The birth of her brand
“One day, while scrolling through Facebook, I came across a three-day training for car tyre furniture, and as a creative person, I knew immediately I would love creating things. I enrolled and quickly mastered the art of recycling used car tyres into modern chairs and tables. I started making new furniture for home and friends,” she narrated.
Ever since she mastered the craft, Econiture turns scrap such as deserted vehicle tyres, wood, and metal into exotic furniture suitable for homes, offices, and emporia.
It makes both indoor and outdoor furniture such as sofas, baby seats and ottomans. Also, it makes wall art from jute rope, and mirrors mostly from waste materials such as vehicle tyres, wood, boxes, rope, broken jewellery, and more.
Advising youths, she said: “It all starts with an initiative. As a young person or a graduate, it can be frustrating if you cannot find a job. However, once you have life and you’re mentally fit, you can learn anything. Do not fix your mind only on white-collar jobs that may not be readily available, acquire a skill such as vehicle tyres furniture making and show people around you how creative you are, and also sell them and be self-sufficient so you can contribute to nation building.”
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